A little production value goes a long way

This ad for a used car could be the reason the Australian new car market has all but disappeared. With production value like this, I’m sure we’ll see a lot more mid 90’s Barina’s on the road.



Video Engagement: the oldest new trick


Video Engagement | THIRTY3SOUTH

Over the past years there has been an explosion in online video consumption. This has naturally led many brands and businesses to think that video engagement is a new phenomenon, with a whole new raft of challenges to overcome.

We found this great article from Roger Martin in the Harvard Business Review explaining how video engagement is in fact an old tool, which has finally found it’s distribution path after 400 years in the wilderness.

Check it out here;

Does online video trump text

4 Great Recruitment Videos on YouTube and Why They Work

The benefits of video and film to a brand or business are obvious; they connect you to your customer quickly and powerfully. The same is even more powerful when it comes to recruitment. After all, if you want to attract the best people, you need to show them why they should invest 240 days of their lives every year to your organisation.

We love what Kristi Hines has to say about how some of the worlds best companies use video production and film to attract the best people. In this article she sights Google, Apple, Microsoft, and Humana and Shopify as leaders in the field of powerful recruitment video.


THITY3SOUTH has worked with many brands and businesses including BHP Billiton, Coles, McDonalds, NIB and NRMA to help with their recruitment strategies. Call us to discuss how we can help you.

Here is a selection of the videos sighted by Kristi;

Google Recruitment Video

Microsoft Recruitment Video

Apple Recruitment Video

Humana Recruitment Video


The Power of Video

The way we consume content is changing rapidly. We are moving from a world of readers to a world of “lookers” and more often than not our clients are asking us to show them something. Here is a great little explainer video from Shutterstock that discusses the power of video and screen content to engage your audience.


There’s beauty everywhere you look

This week we had the privilege to work with the team at Hunterland to create some Industrial Property Films at Freeway Business Park in Beresfield from a new perspective. Next time you’re driving past on Weakleys Drive or John Renshaw Drive let your mind wonder skyward.





Last week we sent Cal up into the sky strapped to a kite. It wasn’t long before he was getting some great vision of our beautiful city.

Cal’s kite is a GoPro Drone which gives amazing agility to film flying. It can be used for cinematic shots such as these or more intimate locations such as inside larger buildings for a unique perspective.

And for those who might be trying to put two and two together; no it was not us who nearly ran into the Westpac helicopter last week.

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